Course Summary

Before a practice can begin to formulate an effective future plan, they must have a deep understanding of the internal and external environments in which they are operating. In this course, we present in detail, a reliable method for evaluating and analyzing the strengths, weaknesses, opportunities, and threats related to your practice- the SWOT analysis.

Why do a SWOT analysis? Information about both the external environment and internal capabilities of your practice is crucial to informing your project goals and long term strategy. If you are creating a strategic plan for your practice, it is essential to identify the strengths, weaknesses, opportunities and threats (SWOT) related to your business. Whether you are a SWOT novice or just need a refresher, this course will help you master the fundamentals of SWOT analysis and place the analysis in context of your overall future plan. We deliver a comprehensive overview of the key SWOT concepts with detailed examples. We discuss the four quadrants of the SWOT analysis and how they relate to each other. We outline the best way to conduct the analysis and outline next steps in the strategic planning process.

Course Presenter

Tim Rushford founded and operates PedsOne, the billing and consulting company specializing exclusively in pediatrics. PedsOne provides a variety of services to private practice offices including outsourced revenue cycle management, staff training, billing oversight, and billing evaluations.

Prior to PedsOne, Tim consulted with doctors and medical practice managers to help them achieve success in the areas of operations, human resources, financial management, strategic planning, startups, and medical billing. As a startup specialist, Tim has overseen the set up of more than 45 medical practices in 24 different states from Hawaii to Maine. Tim’s experience outside the health care industry with businesses ranging from small entrepreneur to Fortune 500 organizations allows him to apply tested success measures to the health care setting.